The Art & Science of Strategic Communication with Esther Cobbah: SMARTER Leadership Podcast Ep 18

https://www.youtube.com/watch?v=rK_bk83bpIk&t=379s

In this episode, Esther Cobbah, President of the Institute of PR Ghana, shares insights on the power of strategic communication, building trust, and effective leadership. She reflects on her journey, the evolution of PR in Ghana and Africa, and how businesses can craft compelling narratives that resonate with their audiences. Esther also discusses the role of communication in nation-building, leadership, and brand positioning, leaving listeners with valuable lessons on influence, reputation management, and purposeful engagement.