Decoding African Consumers & Brands with Fatima Alimohamed | SMARTER Leadership Podcast Ep. 22

https://www.youtube.com/watch?v=ltf9ApRqOyM&t=1955s

In this episode, branding expert and entrepreneur Fatima Ali Mohamed joins us to explore what it really means to build powerful, resonant brands in today’s world. With years of experience advising global and African brands, she shares her insights on how brands must evolve to meet the psychographic needs of consumers—not just demographics. We unpack the African branding landscape, how consumer behaviour is shifting, and what it takes to stay relevant in a dynamic market.